Statistically, GMB is a tool that will definitely be used by a large portion of your potential customers, which is why you want it to work to your advantage. The search engine retrieves companies in your physical area that are ranking higher and gives you a preview of Google Maps, where you can instantly see the results on the map. You have surely seen it work when searching for local businesses nearby, like restaurants, banks, or any type of establishment. Google My Business (GMB) is a free tool by Google that enables business owners to list their contact information, manage their reviews, and publish their most relevant information in a listing that appears in organic searches and Google Maps. Google My Business is a tool that puts you on the map for people searching for businesses in your industry, especially when they do local searches. Focusing on your website’s E-A-T score (expertise, authoritativeness, and trustworthiness) by being referred to by trusted, valued websites.Increasing organic traffic with brand mentions and searches by being active and engaging on social media, YouTube and other channels.Building backlinks through high-quality content, long posts, email outreach and guest posts with relevant anchor texts linking to your own web pages.Some of the most important off-page rankings are: While on-page SEO is crucial as well, it has to be complemented by off-page tactics.
Many business owners who are just starting to learn about SEO are focusing on keyword research, design, and content at first. Off-page SEO refers to all the measures you take outside of your website for search engines to include you on the search results page. In this blog post, we will focus on Google My Business and why it’s such an important step in your off-page SEO strategy. No matter how good your products and services are, it will be very hard to sell them if no one can find them. Your SEO efforts are going to dictate whether your website gets the visitors you are targeting or not. Optimising a website for search engines is an important part of the digital marketing strategy for any business with an online presence.
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